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Writing's clichés—though inherently unoriginal—are well worth repeating. The fact is that writers—as creative folks—are often likely to become distracted, procrastinate, or plead writer's block. It's also easy to get too close to a story and lose one's way. Try guidance by cliché—while trying not to write clichés—for inspiration. Writing's clichés are memorable, and can save you time (to use being original with your own works).