September 7, 2007, Newsletter Issue #128: Empty Space
Tip of the Week
With action, try to make most of your paragraphs three lines (sometimes four, rarely five). Employ the psychology of empty space to help your cause. Empty space in an advertisement, for example, raises the likelihood a consumer will read it. Empty space in a screenplay—as opposed to ten-line paragraphs and constant four-sentence dialog—makes a reader's task easier, and makes that reader more likely to turn the page (repeatedly, until FADE OUT).
About LifeTips
Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.
| Guru Spotlight |
| Carma Spence-Pothitt |
